A decentralized platform coupling loyalty with sustainability
At Meidos we are building a decentralized platform for loyalty around sustainability. The platform will gather together travelers (and other people who want to leave a positive social impact), providers of social impact activities (NGOs and locals that will perform the role of local ambassadors and will share their tips about local cultural and social impact experiences) and companies that try to prove sustainability. The real innovation in our business idea is the coupling the social impact with travel while creating the loyalty around sustainability. We have decided to use the blockchain technology and to create a token called Social Impact token (SIT), a universal token on an Ethereum blockchain that tokenizes social impact. Our concept creates a win/win proposition: people will be stimulated to do more and more good deeds and will be rewarded, while businesses will be able to continuously prove their sustainability to their customers by directly rewarding them for their social impact activities. The customer engagement is guaranteed, while companies will save millions of dollars on useless sustainability reports.