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12 week prototyping factory: Rethinking Advertisement

  • 2-3 Team Size
  • 2018 Founding Year
  • Zurich Location
  • Company, seed stage Project Status
  • Website
  • Advertising / Marketing Markets

Hi, I am René. And I just quit my rather comfortable job to launch Innovationsbude.

It's a prototyping factory constructed to do nothing but this: assemble a small team of people who are really good at what they do and are adventurous enough to invest 12 weeks to consider one problem, come up with a solution and validate it.

If successful, we have a business case and will be founding a startup. Otherwise we had 12 weeks full of lean innovation experience.

First moonshot: Rethinking Advertisement

Yes, ads. These things no one clicks on, looks at or recognizes anymore as we are all using ad blockers. It's inefficient. It does not work. It's a problem. And we are going to come up with a solution. In doing so, we will help companies and startups worldwide to get new customers and scale their business. How? I have a few ideas involving insanely awesome design, real people, technology and a lot of growth hacking.

It's hard. I am not sure it can be done. And I am even less sure whether it can be a meaningful business. But let's try it anyway.

12 weeks. What do you have to lose? Let’s talk!


René Pfitzner