Airbnb for Yoga teachers.

  • 4-7 Team Size
  • 2018 Founding Year
  • Zurich, Berlin, London Location
  • Company, no funding Project Status
  • Website
  • Digital Platforms, Health, yoga Markets

More than 300 Million people around the globe practice yoga every day. This is about 4% of the world’s population. 16 Billion US Dollar have been spent on Yoga classes and equipment in the US in the year 2016. At the same time, the business of a Yoga teacher is fairly unprofitable. The reason for the unprofitability despite a massive demand in the market is the necessity to rent a space which then remains empty during most of the day. Anyyogi aims at solving this problem with a platform to set up Yoga classes in spaces outside the studios.

Yoga is proven to enhance physical and mental health. However Yoga classes are expensive (drop-in class in Zurich costs CHF 30-40). Whilst the teacher carries most of the effort, he earns a fraction of the revenue. Anyyogi is a platform that allows users to host, teach and join classes. We eliminate the expensive intermediary costs. Using space such as co-working spaces, cafés, art galleries and private homes make Yoga more accessible. Yoga teachers can teach in a flexible manner and focus on their passion. Yoga practitioners can join flexible yoga classes suited to their preferences in a location of their choice. Currently, our underlying business model is a 20% commission fee from the revenue of the teacher. With the upcoming launch of our automated platform, we offer the use of the platform for the teachers on a subscription fee and take 5% commission fee on the revenue.

How big is our market? Yoga is practiced by over 300 Million people on a daily basis In Switzerland 910’000 people have a regular Yoga practice, which is about 10% of the population. In addition, the market is growing fast. The number of Yogis is increasing by 10.6% every year.

We have proof of our concept regarding all underlying assumptions:

  • the participants to enjoy practicing in spaces outside the studios
  • a network effect among participants and teachers
  • the desire of professional teachers as well as teachers with a day-job to teach additional classes
  • the willingness of galleries, cafés, individuals and co-working spaces to open the space for yoga free of charge or for free yoga classes.

In addition, we responded to the market need to offer corporate yoga packages with different teachers as well as private requests.

We wish to further expand our start-up and require financial funding through grants and help in gaining angel investments.

Thank you for your careful consideration of our application.


Natalie Pompe