Airbnb for Yoga teachers.
More than 300 Million people around the globe practice yoga every day. This is about 4% of the world’s population. 16 Billion US Dollar have been spent on Yoga classes and equipment in the US in the year 2016. At the same time, the business of a Yoga teacher is fairly unprofitable. The reason for the unprofitability despite a massive demand in the market is the necessity to rent a space which then remains empty during most of the day. Anyyogi aims at solving this problem with a platform to set up Yoga classes in spaces outside the studios.
Yoga is proven to enhance physical and mental health. However Yoga classes are expensive (drop-in class in Zurich costs CHF 30-40). Whilst the teacher carries most of the effort, he earns a fraction of the revenue. Anyyogi is a platform that allows users to host, teach and join classes. We eliminate the expensive intermediary costs. Using space such as co-working spaces, cafés, art galleries and private homes make Yoga more accessible. Yoga teachers can teach in a flexible manner and focus on their passion. Yoga practitioners can join flexible yoga classes suited to their preferences in a location of their choice. Currently, our underlying business model is a 20% commission fee from the revenue of the teacher. With the upcoming launch of our automated platform, we offer the use of the platform for the teachers on a subscription fee and take 5% commission fee on the revenue.
How big is our market? Yoga is practiced by over 300 Million people on a daily basis In Switzerland 910’000 people have a regular Yoga practice, which is about 10% of the population. In addition, the market is growing fast. The number of Yogis is increasing by 10.6% every year.
We have proof of our concept regarding all underlying assumptions:
In addition, we responded to the market need to offer corporate yoga packages with different teachers as well as private requests.
We wish to further expand our start-up and require financial funding through grants and help in gaining angel investments.
Thank you for your careful consideration of our application.