Match your sustainability values to those of products

  • 2-3 Team Size
  • 2020 Founding Year
  • Switzerland & Boston Location
  • Idea, pre-funding Project Status
  • USA Markets

Young adults today, also referred to as Gen Z want to have a positive impact on the planet. But finding sustainable products that match their sustainability values and lifestyle remains difficult. For example, where and how would you find a gluten-free, vegan shampoo with no single-use plastic packaging and specifically designed for dry hair? Product labels most often do not provide all the relevant information to find products that best match all these criteria, neither do retail and e-commerce stores. In addition, search engines do not provide search results that take into consideration aggregated product benefits. Finding the right sustainable product is time consuming and frustrating.

SwayToday is an online community marketplace that conveniently matches sustainability values and product performance criteria of Gen Z consumers to those of products.

The Gen Z consumer shopping experience on SwayToday platform is unique. While traditional retail and e-commerce platforms require consumers to find the products that are right for them, SwayToday puts Gen Z consumers at the heart of the marketplace and directly exposes them to products that fit their lifestyle in terms of sustainability and performance criteria. Shopping for sustainable products has never been so accessible, convenient and personalized. Brands also benefit as they are matched with consumers that are looking for their specific attributes.


Anouk Robert